[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lmat.cz\/najdete-svou-klientelu-na-socialnich-sitich\/#Article","mainEntityOfPage":"https:\/\/www.lmat.cz\/najdete-svou-klientelu-na-socialnich-sitich\/","headline":"Najd\u011bte svou klientelu na soci\u00e1ln\u00edch s\u00edt\u00edch","name":"Najd\u011bte svou klientelu na soci\u00e1ln\u00edch s\u00edt\u00edch","description":"Nen\u00ed tomu je\u0161t\u011b tak d\u00e1vno, kdy soci\u00e1ln\u00ed s\u00edt\u011b plnili hlavn\u011b osobn\u00ed funkci, kdy lid\u00e9 sd\u00edleli se sv\u00fdmi p\u0159\u00e1teli z\u00e1\u017eitky z cest, doporu\u010dovali si navz\u00e1jem hudbu, filmy, a obdivovali sv\u00e9 kr\u00e1sn\u00e9 profily. V dne\u0161n\u00ed dob\u011b se v\u0161ak soci\u00e1ln\u00ed s\u00edt\u011b p\u0159em\u011bnili na jeden velk\u00fd reklamn\u00ed rybn\u00edk. Kdo chce v\u00e9st zkr\u00e1tka \u00fasp\u011b\u0161n\u00fd marketing sv\u00e9 firmy nebo podnik\u00e1n\u00ed, mus\u00ed […]","datePublished":"2019-08-09","dateModified":"2019-08-09","author":{"@type":"Person","@id":"https:\/\/www.lmat.cz\/author\/#Person","name":"","url":"https:\/\/www.lmat.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lmat.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lmat.cz\/wp-content\/uploads\/img_a354747_w1779_t1569315982.jpg","url":"https:\/\/www.lmat.cz\/wp-content\/uploads\/img_a354747_w1779_t1569315982.jpg","height":0,"width":0},"url":"https:\/\/www.lmat.cz\/najdete-svou-klientelu-na-socialnich-sitich\/","about":["Produkty"],"wordCount":403,"articleBody":"   Nen\u00ed tomu je\u0161t\u011b tak d\u00e1vno, kdy soci\u00e1ln\u00ed s\u00edt\u011b plnili hlavn\u011b osobn\u00ed funkci, kdy lid\u00e9 sd\u00edleli se sv\u00fdmi p\u0159\u00e1teli z\u00e1\u017eitky z cest, doporu\u010dovali si navz\u00e1jem hudbu, filmy, a obdivovali sv\u00e9 kr\u00e1sn\u00e9 profily. V dne\u0161n\u00ed dob\u011b se v\u0161ak soci\u00e1ln\u00ed s\u00edt\u011b p\u0159em\u011bnili na jeden velk\u00fd reklamn\u00ed rybn\u00edk. Kdo chce v\u00e9st zkr\u00e1tka \u00fasp\u011b\u0161n\u00fd marketing sv\u00e9 firmy nebo podnik\u00e1n\u00ed, mus\u00ed se za\u010d\u00edt anga\u017eovat pr\u00e1v\u011b i na t\u011bchto s\u00edt\u00edch, kter\u00e9 je\u0161t\u011b doned\u00e1vna slou\u017eili pouze k z\u00e1bav\u011b. Spr\u00e1vu p\u0159enechejte na odborn\u00edc\u00edch Soci\u00e1ln\u00ed s\u00edt\u011b jsou v\u0161ak st\u00e1le pom\u011brn\u011b fenom\u00e9nem, proto valn\u00e1 v\u011bt\u0161ina firem nev\u00ed, jak s nimi zach\u00e1zet, jak je co nejv\u00edce vyu\u017e\u00edt ke sv\u00e9mu prosp\u011bchu, a jak z nich zkr\u00e1tka co nejv\u00edce profitovat. Ne\u017e byste z\u00edskali pot\u0159ebn\u00e9 zku\u0161enosti a spr\u00e1vn\u00e9 know-how, mohlo by b\u00fdt pozd\u011b, a pr\u00e1v\u011b proto je lep\u0161\u00ed vlo\u017eit ot\u00e1zky spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed https:\/\/www.imperialmedia.cz\/sprava-socialnich-siti\/ do rukou odborn\u00edk\u016f. Ti maj\u00ed s t\u011bmito platformami bohat\u00e9 zku\u0161enosti, v\u011bd\u00ed, jak zde komunikovat se z\u00e1kazn\u00edky, jak oslovovat nov\u00e9 skupiny lid\u00ed, jak v\u00e9st zkr\u00e1tka efektivn\u00ed, nikoliv otravnou reklamu. Jak\u00e9 platformy jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed? Obliba jednotliv\u00fdch platforem se st\u00e1le m\u011bn\u00ed, dnes v\u0161ak lze \u0159\u00edci, \u017ee jedn\u00edm z nejefektivn\u011bj\u0161\u00edch n\u00e1stroj\u016f je rozhodn\u011b Instagram. Hned v z\u00e1v\u011bsu n\u00e1sleduje Facebook, a v neposledn\u00ed \u0159ad\u011b tak\u00e9 LinkedIn. Instagram je ide\u00e1ln\u00ed s\u00edt\u00ed na oslovov\u00e1n\u00ed zejm\u00e9na mlad\u0161\u00edch generac\u00ed. Velmi efektivn\u00edm krokem b\u00fdv\u00e1 tak\u00e9 spolupr\u00e1ce s takzvan\u00fdmi influencery, kter\u00e9 mohou zviditelnit va\u0161i firmu a produkty \u010di slu\u017eby, kter\u00e9 nab\u00edz\u00edte. D\u00e1le je zde tak\u00e9 mo\u017enost zapnut\u00ed sponzorovan\u00fdch p\u0159\u00edsp\u011bvk\u016f, nemluv\u011b o instastories, kter\u00e9 se staly tak\u00e9 pom\u011brn\u011b aktivn\u011b vyu\u017e\u00edvan\u00fdm n\u00e1strojem. Facebook sdru\u017euje je\u0161t\u011b v\u011bt\u0161\u00ed komunitu lid\u00ed, i kdy\u017e ne tolik aktivn\u00edch. M\u00edt vlastn\u00ed facebookovou str\u00e1nku by m\u011blo b\u00fdt samoz\u0159ejmost\u00ed, stejn\u011b tak jako zapnut\u00ed sponzorovan\u00fdch p\u0159\u00edsp\u011bvk\u016f, aktivn\u00edho odpov\u00edd\u00e1n\u00ed na koment\u00e1\u0159e, vyhla\u0161ov\u00e1n\u00ed sout\u011b\u017e\u00ed a tak podobn\u011b.                                                                                                                                                                                                                                                                                                                                                                                          2.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Najd\u011bte svou klientelu na soci\u00e1ln\u00edch s\u00edt\u00edch","item":"https:\/\/www.lmat.cz\/najdete-svou-klientelu-na-socialnich-sitich\/#breadcrumbitem"}]}]